My 'Second sight' column in the Guardian’s Online section has been published. It argues that although user-centred design is now widely accepted the emphasis on its usability component limits innovation. I contend that designers should trust their skills and design for what people deserve, not what consumer research tells us they need, or usability tells us they are capable of. I have published a longer version of the piece entitled 'Design by or for the people?' on my site. This version is more explanatory and more mediated than it is possible to be within the 500 word Guardian limit.